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Oracle NetSuite helps Macaudie to grasp the macro and micro situation of the industry!

The three major types of products include nearly 100 models, and the main brands include MOTIC, NATIONAL, SWIFT, CLASSICA and other four brands. Motic is a leading enterprise in the field of optical microscopes in China and one of the well-known brands in the field of optical microscopes in the world. On April 27, 2021, the online mobilization meeting of Motic Oracle NetSuite was held in its company headquarters, symbolizing the beginning of the enterprise informatization journey.

Motic Industrial Group Co., Ltd. (hereinafter referred to as "Motic") was founded in 1983 and is currently a 100% wholly-owned enterprise group controlled by Motic (Xiamen) Electric Co., Ltd., a company listed on the GEM of Shenzhen Stock Exchange. The main business is research and development, production and sales  of optical microscopes, digital microscopes and microscopic image integration system products.


The three major types of products include nearly 100 models, and the main brands include MOTIC, NATIONAL, SWIFT, CLASSICA and other four brands. Motic is a leading enterprise in the field of optical microscopes in China and one of the well-known brands in the field of optical microscopes in the world. On April 27, 2021, the online mobilization meeting of Motic Oracle NetSuite was held in its company headquarters, symbolizing the beginning of the enterprise informatization journey.


Under the fierce industry competition, the products among the peers are gradually homogenized. At this time, it is the key to a company to deeply understand the rules of the platform, master the rules of operation, and have strong internal organization and management capabilities to reduce operating costs. Motic had insight into the changing winds of the industry, and chose to arm itself with informatization. after careful evaluation, Motic chose Oracle NetSuite & Hitpoint Cloud as the digital partner of the enterprise.


As an integrated cloud management platform, Oracle NetSuite can provide global business support for enterprises, help enterprises understand platform operating rules and compliance solutions in different countries, reduce costs and increase efficiency, and help enterprises going overseas to digitally and intelligently transform, including international market trends.

The goal of building

Application extension
•Based on the diversity and openness of NetSuite platform functions, it supports business extension of enterprises and connects with major e-commerce platforms
•Improve system integration, reduce system fragmentation, and optimize system boundaries
•The advanced nature of the system architecture supports the future application extension of enterprises

Platform integration completes the link
Electronic business platform:
•Overseas: Amazon, eBay, Shopify, AliExpress

•Domestic: Taobao, Tmall, JD.com, Pinduoduo, Douyin, Wechat Mall (connected through Jike Cloud Zhongtai)

Logistics platform:

•Head and tail automation, 4PX, Winit


Process integration

•Integrate various business applications, break through business circulation barriers, meet business-finance integration applications, realize the operation of one platform, and effectively improve the operation efficiency of enterprises
•Realize the integration of business and finance, financial compliance, group management and control

power enhanced

•Based on NetSuite's advanced management ideas, combined with the actual management requirements of Motic, the company's management system has been initially constructed to improve the company's management capabilities.

•Guided by the ERP management concept, drive the business process change of the enterprise and improve the application ability of the enterprise

Through the joint cooperation between the two parties, the Oracle NetSuite+Hitpoint Cloud solution will continue to help Motic

 keep pace with the market and customers, so that the business is prosperous, and the brand will continue to grow steadily.

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