As market researcher YouGov pursued an aggressive growth strategy, initially through acquisitions and then organic, it became clear that the company's previous platform wasn't capable of rapidly integrating acquired companies. In order to continue providing efficient service to its 2,500 customers amid its expansion efforts, YouGov needed synchronized financial, sales, CRM and project processes, and it didn't want to take on the costs and time requirements of on-premise software.
“We have an integrated view of financials, sales, customers, projects and integrated processes. The single version of the truth that NetSuite provides is extremely valuable.” ——YouGov
Choosing cloud over on-premise
NetSuite's unified cloud solution enabled YouGov to
avoid the costs and complexity of global on-premise systems. With
NetSuite Services Resource Planning (SRP) providing an integrated,
real-time solution across financials, sales, CRM and projects, YouGov is
able to access a single version of the truth across two dozen offices
around the world.
Revenue growing, processes shrinking
Since deploying NetSuite in 2007, YouGov's revenue has more than
doubled, while adding just 8 administrative staffers. The company
slashed two weeks off its annual budget cycle and can track and monitor
how project resources are being utilized across the business.
A handle on international business
With NetSuite OneWorld, YouGov has seamless financial consolidation and
reporting across dozens of global subsidiaries, and is supporting 14
currencies and 10 languages. Such capabilities have helped it to rapidly
integrate eight acquired companies in Europe, the U.S. and Asia, and to
extend its operations to cover 31 offices in 21 countries.
