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Dental Equipment
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Invisible Braces
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Dental Consumables
Invisalign
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iTero Oral Digital Scanner
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WeChat Offline Meeting Marketing System
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Equipment Rental Management System
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Customer Profile
Headquartered in the United States and listed on the NASDAQ in 2001, AIC is a leading global medical technology company specialising in orthodontics. The company specialises in the development and manufacture of products such as Invisalign, iTero Oral Digital Impressor and exocad CAD/CAM software, which are designed to enhance the efficiency of the orthodontic and prosthodontic workflow through digital technology. Invisalign is the core product of AIZU Technology, which is made of transparent polymer material, abandoning the brackets and wires in traditional orthodontics, and featuring aesthetics and comfort for daily life and social scenarios. Since entering China in 2007, Aichi has set up 12 branches in 9 cities across the country and established training centres to support the technical upgrading of Chinese orthodontists. It has also set up a factory in Ziyang, Sichuan province to locally manufacture iTero equipment and consumables.
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Informatics Challenges
1.Long-term information one-stop partner demand: since the establishment of Aqi Shanghai, China business volume continues to grow at a high rate, the ERP, digital marketing and conference system, production system and other information technology needs are endless, the need for a long-term information technology solutions partner;
2.Personalised marketing needs: Aqi's sales model is relatively special, mainly 2B trade, direct customers are mostly dental clinics and hospitals, and most of the front-line publicity subject is a dentist; at the same time, the use of core equipment such as iTero Oral Digital (scanning oral tooth configuration) has a high threshold, and often need to hold offline lectures to popularise and update relevant professional knowledge, there is an urgent need for a set of flexible mobile offline There is an urgent need for a flexible mobile offline marketing system to connect doctors and lecturers, popularise professional knowledge and expand market opportunities;
3.iTero and other core equipment rental management requirements: iTero as the core equipment is expensive, in order to better popularise and trial, there is an urgent need to establish a systematic process of iTero equipment rental management in the country, so that the limited equipment to play a better role in publicity;
4. Demand for local production of equipment and consumables: With the continuous high growth of business in China, the initial mode of scanning the customer's tooth type through iTero, transmitting the data back to the U.S. company to make customised dental moulds and consumables (one set every fortnight), and then sending them to the country is very inefficient and completely fails to satisfy the needs of the Chinese market; at the same time, the demand for iTero equipment is also getting bigger and bigger; there is an urgent need for both iTero and moulds to be produced locally in China. Both iTero and dental mould consumables are urgently needed to be produced locally in China.
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Solutions
Hitpoint has been working with Aqi Shanghai since 2013, and has provided NetSuite Trade ERP system, EMT project, NetSuite Production ERP system for Ziyang factory in Sichuan, and various professional sub-systems' interfacing services (uploading and signing, etc.).
1.EMT project (conference marketing and equipment management integration programme): 130,000 registered users, average daily concurrency of 5-6,000 people online, multiple roles including: Aiqi sales, operations, external lecturers, doctors, dealers, third-party warehousing and logistics companies;
(1) WeChat offline conference marketing system: including multi-role WeChat registration, electronic signature, online seat selection, on-site check-in, questionnaire survey and other full-process mobile management;
(2) Equipment rental management system: full life cycle management of iTero equipment such as procurement and warehousing, prototype booking, redeployment and return;
2.Production management of Sichuan Ziyang factory: production management of equipment and consumables and inter-company related transactions with Shanghai company.
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Customer Benefits
Hitpoint based on NetSuite platform for the Aiqi company to provide a group, multi-industry ERP solutions, while based on the mobile development tools to provide personalised conference marketing and equipment rental management solutions, and provide more than ten years of professional operation and maintenance, truly one-stop information technology solutions partner for the long term.