【Cloud News | Event Review】 Global ‘Taste’ Comes: Digital Empowerment of Overseas Expansion Management for Chain Restaurants

On 28 May 2025, at the National Touring Private Directors' Meeting on Chinese Cuisine Going Global and the China Catering Industry Trend Release Conference, Hitpoint Cloud, as an industry pioneer specialising in enterprise informationisation solutions, was invited to participate and deliver a keynote speech titled ‘Global “Taste” of the Future: Global Management of Chain Restaurants: A Comprehensive Enterprise Informationisation Solution.’ The conference was co-hosted by the China Cuisine Association, CFA Restaurant Alliance, and ChenZhi Big Data, bringing together leaders in Chinese cuisine going global, overseas market experts, and investment institutions to discuss core issues such as internationalisation strategies, localisation operations, and supply chain optimisation.

I. Typical Case Studies of Chain Restaurants in the SaaS Cloud Era

(1) Domino's Pizza: A Successful Model of Global Operations

Domino's Pizza is a globally renowned chain fast-food brand. With the support of Oracle NetSuite Cloud ERP and Hitpoint Cloud, Domino's China (Dasheng Co., Ltd.) has achieved efficient operations across over 1,000 domestic stores and central kitchens.

The Oracle NetSuite system fully meets Domino's management requirements for thousands of stores and future unlimited expansion. Its flexible PaaS development platform provides a solid foundation for multi-system integration and the development of industry-specific solutions for the restaurant sector;

Based on a deep understanding of the chain restaurant industry and Domino's personalised requirements, Hitpoint Cloud has customised a complete set of end-to-end solutions for Domino's based on the NetSuite platform and industry best practices. At the same time, it has connected all key subsystems to meet Domino's current needs for transparent and efficient management, while also laying a solid foundation for Domino's rapid expansion in the future.

(2) Thai Town: The practice of multi-brand integrated operations

Thai Town is a well-known oriental restaurant group in Taiwan with multiple brands and more than 150 stores. Through the Oracle NetSuite cloud platform, Thai Town has achieved integrated online and offline operations for multiple brands. The Oracle NetSuite solution supports Thai Town's entire process management, from store POS sales to central kitchen production, ensuring food quality and supply chain efficiency. At the same time, Oracle NetSuite's financial module helps Thai Town achieve multi-brand financial accounting and report consolidation, improving the level of financial management refinement.

(3) Yonghe King: Digital transformation helps overseas market expansion

Yonghe King is a well-known Chinese fast food brand. As Oracle NetSuite's first customer in China, Yonghe King has achieved digital transformation through the Oracle NetSuite cloud platform.

The Oracle NetSuite solution helps the Jollibee Group transparently control Yonghe King's stores in China and the Asia-Pacific region. Customers have achieved efficient decision-making through this system, and real-time visibility has optimised execution, procurement and business expansion processes. Multi-language support allows Chinese and Vietnamese companies to flexibly switch between operating interfaces, and Jollibee headquarters managers can also view information in English. The cost management platform helps Jollibee expand within its budget, and financial statements are issued in real time to meet the requirements of the local industrial and commercial bureau. Online supply chain and diversified supplier collaboration models have reduced procurement order completion time from three days to one day, lowering operational costs and simplifying subsidiary financial accounting. Multi-dimensional big data analysis helps management gain real-time insights into market trends. Phase one of the project has successfully gone live in 265 stores in China and 10 stores in Vietnam, laying a solid foundation for business expansion.

II. Analysis and Key Points of Information Technology Trends for Chain Restaurants Going Overseas

With the recovery of the global catering market and the surge in demand for Chinese cuisine overseas, Chinese restaurant brands are facing unprecedented development opportunities. However, the complexity of overseas markets also presents numerous challenges for catering companies. How can they maintain the characteristics of Chinese cuisine while meeting the needs of consumers in different countries and regions? How can they optimise the supply chain, reduce costs, and improve efficiency? How can they achieve standardised and refined financial management? These issues all need to be addressed urgently.

Hitpoint Cloud has extensive practical experience in the field of chain restaurant informatisation and has accumulated a wealth of industry insights by providing digital solutions to many well-known restaurant brands (such as Domino's Pizza, Thai Town, Yonghe King, etc.). We understand that digital technology is the key to empowering chain restaurant enterprises to expand overseas.

(1) Top-level design of multiple business models

When expanding overseas, chain restaurants must choose between operating models such as direct operation, franchising, or joint ventures. Direct operation facilitates direct management, ensuring brand image and service quality; franchising enables rapid expansion but requires strengthened support and management of franchisees; joint ventures require balancing the interests of all parties. Hitpoint Cloud's solutions support multiple operating models, enabling unified management to ensure consistent brand image while meeting rapid expansion needs.

(2) Global ERP + POS Synergy

In global operations, ERP and POS systems are core components. ERP manages supply chains and finances, while POS handles store sales and operations. ERP can centrally manage global supply chains, adjust procurement and inventory based on POS sales data, and optimise supply chain efficiency; POS provides services such as ordering and payment, and synchronises data with ERP to support financial management. Hitpoint Cloud's global ERP and POS solutions support multiple languages, currencies, and standards, meeting the needs of overseas operations.

(3) Personalised Financial Management

The financial environment in overseas markets is complex, making personalised financial management crucial. Businesses must develop strategies in accordance with local regulations, including currency management, tax planning, and cost control. Hitpoint Cloud's solutions support multi-language, multi-currency, and multi-standard financial management, enabling real-time monitoring of exchange rates, optimisation of tax structures, and cost management to ensure accurate and timely financial data, helping businesses navigate complex financial environments.

III. Oracle's Globalised Restaurant Industry Solution Blueprint

(1) Globalised ERP + POS Integrated Solution

Oracle NetSuite's globalised ERP and POS integrated solution is the core support for restaurant businesses expanding overseas. Through the Oracle NetSuite cloud platform, businesses can achieve end-to-end digital management from headquarters to all overseas stores. The ERP system covers key areas such as supply chain management, financial management, inventory management, and procurement management, while the POS system focuses on front-end operations such as store sales, order processing, and member management. The two systems are seamlessly integrated to ensure real-time data synchronisation, enhancing operational efficiency and decision-making accuracy.

(2) Multi-language, Multi-currency, and Multi-accounting Standard Support

Oracle NetSuite solutions support multi-language, multi-currency, and multi-accounting standard functionality, meeting the operational needs of businesses across different countries and regions. Companies can flexibly switch language and currency settings based on local market conditions while complying with financial reporting requirements in various countries. This feature is critical for rapid market entry and compliant operations in overseas markets.

(3) Supply chain optimisation and central kitchen management

Oracle NetSuite solutions support end-to-end management from raw material procurement, processing and production to distribution through the central kitchen management system. Businesses can utilise Oracle NetSuite's demand planning (MRP) functionality, combined with store sales data, to achieve precise replenishment and production plan optimisation. Additionally, the system supports food batch traceability and expiry date management to ensure food safety and quality control.

(4) Personalised financial management

Oracle NetSuite offers robust financial functionality to support customised financial management needs. Businesses can flexibly configure financial modules according to tax regulations and financial requirements in different countries. The system supports multi-ledger and multi-standard financial accounting, automatically generating financial statements compliant with local regulations to help businesses navigate complex financial environments.

(5) Global Store Operations Support

Oracle NetSuite solutions support the entire process of store management, from site selection and renovation to opening. Through systematic control, businesses can ensure consistency in brand image and service quality. Additionally, the POS system supports multiple payment methods and membership management functions, enhancing consumer experience and loyalty.

As a multi-year five-star partner of Oracle NetSuite, Hitpoint Cloud has over 130 professional consultants and developers, with strong technical R&D and project delivery capabilities. We provide comprehensive services for the catering industry, from needs analysis and system implementation to after-sales maintenance, ensuring that businesses can quickly go live and operate Oracle NetSuite solutions smoothly. Additionally, Hitpoint Cloud has branches in Shanghai, Shenzhen, Wuhan, Los Angeles, Nanjing, Beijing, and Hong Kong, offering localised service support for both domestic and international businesses.

We look forward to collaborating with more food and beverage companies to jointly pioneer new chapters in the global expansion of Chinese cuisine. For more information about Oracle NetSuite's global solutions for the food and beverage industry, please visit the Hitpoint Cloud official website.