【Cloud Update | Event Recap】2026 CFA Global Chinese Cuisine Overseas Summit Concludes Successfully

As the global economy and cultures deepen their integration, Chinese cuisine—a vibrant symbol of Chinese civilization—is accelerating onto the world stage through “Chinese Cuisine Going Global,” emerging as a new industry trend. On January 14, 2026, the inaugural “CFA Chinese Cuisine Global Expansion Summit · Annual Conference” concluded successfully in Shanghai.

Hailed as the “Davos Forum” of Chinese cuisine's global expansion, this industry gathering brought together hundreds of guests including government representatives, industry associations, restaurant brands, capital institutions, and supply chain enterprises. Hitpoint Cloud, as an official partner, was invited to participate throughout the event and was honored with an award.

Roundtable Discussion: Exploring New Pathways for Global Chain Expansion

The summit's roundtable discussion drew particular attention. Hitpoint Cloud President Peter Deng joined Zhao Zhihua, General Manager of Diao Si Malatang; Dong Xun, Vice President of Ningji; Yang Ou, Vice President of Happy Little Lamb; and Qu Bifeng, Co-founder and CEO of Overseas Division at Zhang Lala Lanzhou Lamian, for an in-depth exploration of “Global Chain Expansion and Challenges for Chinese Cuisine Going Global.”

Mr. Peter Deng shared Hitpoint Cloud's successful experiences in digital transformation within the food service industry, highlighting practical case studies serving renowned brands such as YONNY, Domino's Pizza, Blue Bottle Coffee, Watsons Thai Cuisine, and Yonghe King. He emphasized that expanding Chinese cuisine globally requires more than simple store replication—it demands building a robust digital foundation.

Panelists unanimously agreed that, given the developmental stage of Chinese cuisine's global expansion, overcoming challenges such as cultural differences, supply chain construction, and policy compliance requires coordinated efforts across the entire industry chain to jointly build a new ecosystem for overseas ventures.

Honored with Distinction: Outstanding Contribution Award for Building the Chinese Cuisine Overseas Ecosystem

At the summit's awards ceremony, Hitpoint Cloud was honored with the “Outstanding Contribution to Chinese Cuisine Overseas Ecosystem Development Award” for its deep strategic investments in the global restaurant sector. This recognition fully affirms Hitpoint Cloud's long-term commitment to empowering restaurant enterprises in their global expansion.

Through digital technologies, Hitpoint Cloud delivers comprehensive overseas solutions for restaurants, enabling Chinese culinary brands to achieve sustainable growth in international markets.

Booth Engagement: Lucky Wheel Ignites On-Site Enthusiasm

During the summit, Hitpoint Cloud's booth featured a lucky wheel raffle, offering digital and smart gifts to attendees—including highly anticipated Pop Mart blind boxes and other exquisite prizes.

Numerous restaurant representatives expressed interest in Hitpoint Cloud's overseas solutions, participating in the raffle and engaging in discussions with on-site account managers.

Through this summit, Hitpoint Cloud not only earned the “Outstanding Contribution Award for Building Chinese Cuisine Overseas Ecosystems” but also forged deeper connections with numerous existing and new restaurant clients. Via roundtable discussions, booth activities, and one-on-one exchanges, Hitpoint Cloud comprehensively showcased its digital solutions and professional expertise in the restaurant overseas expansion sector.

If you are planning or about to embark on the journey of Chinese cuisine's global expansion and seek a compliant, efficient, and highly integrated digital intelligence management solution, Hitpoint Cloud is your trusted partner.

We invite you to message us directly or contact your dedicated account manager today to embark on a journey of global digital intelligence transformation together!