【Cloud News | Event Recap】Hitpoint Cloud Makes a Splash at the Chinese Cuisine Overseas Summit

As Chinese culinary brands accelerate their internationalisation efforts, ‘Chinese cuisine going global’ is emerging as a new industry trend. On 8 August 2025, the ‘88 Chinese Food Going Global Brand Festival and 3rd Chinese Food Going Global Summit’ organised by CFA Catering Alliance came to a successful conclusion in Shanghai.

As an official partner, Hitpoint made its debut with a brand-new ‘digitalised ERP solution for Chinese food going global’ and established deep connections with more than 500 Chinese food decision-makers.

01

Roundtable Forum:

When Digital Intelligence Meets Chain Restaurant Palates

Hitpoint Cloud President Peter Deng joined the co-founder of Yuan Chain, the co-founder of Tianla La, the chairman of Yu Ni Yi Qi, the vice president of Kuai Le Xiao Yang, and the global strategic development vice president of Lemon Xiang You on stage to discuss the ‘global expansion and challenges of Chinese cuisine going global’ in a roundtable discussion. Mr. Peter Deng shared practical insights on restaurant overseas expansion, backed by Hitpoint Cloud's 400+ successful clients, including representatives like Pop Mart and Domino's.

Many audience members took photos with their phones or took notes in their notebooks. After the session, several brand financial managers engaged in further discussions with Mr. Peter Deng.

02

Official Recognition:

Awarded as an Outstanding Overseas Service Provider

This award was jointly presented by the CFA Restaurant Alliance, the Chinese Cuisine Overseas Research Institute, and the Chinese Cuisine Overseas Global Summit, aimed at recognising service providers with benchmark practices in the field of Chinese cuisine going global.

Hitpoint Cloud will take this recognition as a new starting point to continue providing compliant and efficient digital ERP support for more chain restaurant brands.

03

Booth Interaction:

Unlocking New Pathways for Overseas Expansion in the Catering Industry

Approximately 500 people attended this catering summit. Hitpoint Cloud utilised its booth as a platform, employing diverse forms of self-promotion such as display stands, promotional brochures, and interactive QR codes.

Hitpoint Cloud set up a ‘100% Win’ scratch card activity, offering prizes for lucky winners! This attracted numerous visitors to stop by, engage in interactions, and have in-depth discussions with client managers.

Catering Overseas Expansion, Overseas ERP with Wangshan

Chinese Cuisine Overseas Expansion, Digital Intelligence First! Hitpoint Cloud's appearance and interactions at this summit not only earned industry recognition (winning the ‘Outstanding Overseas Service Provider’ award) but also established deep connections with numerous catering brands.

If you are planning or currently undergoing the journey of Chinese cuisine going global and seeking compliant, efficient, and integrated digital intelligence management solutions, Hitpoint Cloud's ‘Catering Overseas Expansion Digital Intelligence ERP’ will be your trusted partner.

Follow us now or contact your dedicated account manager to embark on your global digital intelligence upgrade journey and co-create a new blueprint for Chinese cuisine going global!