【Cloud Update | Event Review】Empowering Global Expansion for Restaurants with Oracle NetSuite at Its Core: Smart Stores at the Front End, Intelligent Brain at the Back End

On December 10, the exclusive salon “Insight into the Future: Deepening Local Roots, Expanding Overseas Frontiers – A Private Session on Restaurant Growth in the Dual Circulation Era,” hosted by RestoSuite, was held in Shenzhen. Mr. Logan Rong, Solutions Director at Hitpoint Cloud, delivered a keynote speech titled “Dual Engines for Global Chain Restaurant Growth: Smart Stores × Smart Brain.” He shared digital and intelligent solutions and practical experience in global expansion for chain restaurants with attending entrepreneurs and industry experts.

With years of expertise in digital and intelligent system solutions for chain restaurants, Hitpoint Cloud has developed the “Dual Engines for Global Growth in Chain Restaurants—Smart Stores × Smart Brain” framework centered on Oracle NetSuite. This system leverages deep industry insights and extensive practical experience to help restaurants achieve comprehensive digital and intelligent transformation from front-end operations to back-end management, addressing challenges in global expansion.

I. Smart Stores: Practical Implementation of Digital Front-End

The Smart Store system achieves standardized, efficient operations and significantly enhanced customer experiences through deep integration of IoT technology, intelligent systems, and automated equipment. Mr. Logan Rong detailed the system's three core modules:

Global POS System

Integrates ordering, payment, delivery, membership, and tax functions with multilingual and multi-currency support to adapt to regional operational needs.

Overseas Store Ordering System

Streamlines ordering, receiving, and returns through process-based, task-oriented management, boosting franchisee operational efficiency and retention.

Store-Specific Financial Management

Supports unified payment collection, split-account solutions, and cash pool management, enabling automated settlement and revenue sharing between stores, headquarters, and franchisees.

II. Smart Brain: Global Backend Decision Hub

Built on Oracle NetSuite—the world's leading SaaS ERP platform—the Smart Brain serves as the core decision support system for chain restaurant groups to achieve global governance, supply chain collaboration, and financial compliance. Key capabilities include:

Global Group ERP

Supports multi-entity, multi-currency, and multi-accounting standards to enable global financial consolidation and localized compliance.

Flexible and Scalable Financial Architecture

Adapting to rapid business expansion and future IPO requirements, supporting multi-tier corporate structures and automated related-party transactions.

Full Lifecycle Management for Outlets/Franchisees

Comprehensive digital management spanning recruitment, contracts, renovations, operations, settlements, and exit processes.

Global Supply Chain System

Enabling “global sourcing and global sales” through unified demand forecasting, inventory management, supplier collaboration, and logistics tracking.

Overseas Financial Automation & Tax Compliance

Built-in multi-country tax rate engine supports automated reconciliation, tax filing, and compliance reporting.

In his presentation, Mr. Logan Rong emphasized that the “smart stores” and “smart brain” of chain restaurants do not exist in isolation. Through real-time data synchronization and seamless business process integration, they form a unified global operational system characterized by “front-end agile response, mid-end efficient collaboration, and back-end intelligent control.” This system empowers chain restaurants to achieve rapid, stable expansion and sustained profitability in overseas markets. Leveraging this dual-engine framework, Hitpoint Cloud has successfully served numerous renowned chain restaurant brands including Yonghe King, Blue Bottle Coffee, Domino's Pizza, and Watsons Thai Cuisine, and recently launched a global supply chain integration project for YONNY.

During the salon's concluding Q&A session, Mr. Logan Rong engaged with attendees in an in-depth discussion on specific challenges of restaurant globalization, technical implementation details, and future trends. Participants unanimously agreed that digital and intelligent transformation has become the essential path for chain restaurants to break through growth bottlenecks and achieve global expansion. Hitpoint Cloud's systematic solutions provide the industry with a clear and actionable roadmap for implementation.