Helping 52TOYS achieve rapid expansion of its overseas business and systematic operation of dealer management.

1. Rapid overseas business expansion, but no ERP management platform；
2. Stores have POS systems, offline there are vending robots, and e-commerce has an OMS system; operations are fragmented, with no unified core system；
3. Overseas distributor sales account for a large proportion, but there is no DMS or similar system, and interactions with distributors mainly rely on email, which greatly reduces the efficiency of business expansion and distributor stickiness；
4. Overseas supply chain and distributors’ inventory allocation requirements；
5. Overseas localized financial requirements；

1. Used NetSuite to initially build an overseas omnichannel operating platform covering B2B, B2C, and both online and offline channels;
2. Leveraged the NetSuite E-Commerce module to build a full DMS portal for 52TOYS, seamlessly integrated with NetSuite back-end business and financial data: distributor structures of each subsidiary, login permissions, customer-specific pricing, available-to-promise inventory inquiry, personalized logistics/shipment information, packaging specification conversion, product certificate management, dynamic values for RRP/discount rate/launch date/authorization expiry date, etc., enabling systematic and efficient business-finance collaboration with distributors;
3. The DMS not only enabled business-finance collaboration with distributors, but also added brand-promotion value for 52TOYS;
4. Customized expansion of distributor inventory allocation functions: a multi-level inventory allocation and reservation framework from the Hong Kong central warehouse -> KA / legal entities -> regional sales managers -> local KA distributors, plus a complete process for subsequent inventory release and reallocation;
5. Collaboration across overseas subsystems: integration and coordination with the Haiding POS system for stores, the Mabang OMS system, and offline Huayi vending robots;
6. Initial overseas replenishment models across channels, with inventory and stock-reservation synchronization to the domestic headquarters’ Kingdee system;
7. Overseas localized financial requirements: IP management, and inventory-group weighted-average costing across each overseas subsidiary’s channels, warehouses, and stores;

1. Through the successful go-live of the first two phases, we built a complete overseas integrated business and finance operations platform for 52TOYS;

2. Leveraging the NetSuite E-Commerce module and Hitpoint’s industry expertise, we built a complete systematic distributor business-finance platform for 52TOYS, fully moving away from the email-based model and laying a solid foundation for expanding distributors in other countries and regions;

3. We initially enabled integration and efficient collaboration across overseas omnichannel (online and offline) subsystems, establishing a strong framework and backbone for later refined operations across platforms and the development of tailored replenishment models;

4. NetSuite’s global capabilities and tax-and-finance compliance strengths safeguard 52TOYS’ long-term global expansion and financial compliance;