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Art Toys & New Culture

Addiction to uncertainty, satisfaction from collection, spiritual companionship, demand for social communication.

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Trends

1. Accelerated overseas expansion of Chinese culture behind trendy play IPs;
2. Licensed IPs and original IPs are developed simultaneously, with the proportion of original IPs rising continuously and better resonating with Chinese sentiments;
3. The transformation from "commodity trading" to "emotional consumption + technology-driven" will focus on global layout (supply chain + channels), dual-core drive of IP and technology (AI + AR), and in-depth user experience (gameplay + craftsmanship);
4. Refined category operation: e.g., limited releases, tradable/non-tradable types, product lines, IP co-branded cards, serialized series in the card game/trading card sector;
5. Synergy among product launch calendars, pre-sales and order cuts;
6. User experience and gameplay innovation: pop-up stores, online card-drawing machines, after-sales redemption models, battles, etc.;
7. Product craftsmanship upgrade: special technologies (NFC chips, card bricks, double-sided laminated cards, etc.) + in-house supply chain production.


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Key Challenges

Lack of a globalized, business-finance integrated system featuring multi-format, multi-model and flexible adaptation in the trendy play industry.

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    IP Management

    Full Lifecycle Management of IP;

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    Global Sales Channels

    Integrated management of distribution, offline stores, vending robots and e-commerce;

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    Global Supply Chain Collaboration

    Replenishment models for all channels and global supply chain support;

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Solutions

    Hitpoint has been deeply engaged in the trendy play industry for many years and has a thorough understanding of the diverse personalized demands in the trendy play sector;

    1. IP full lifecycle management solution: IP images, IP contracts, IP sales regions and time restrictions, IP licensing fees, IP worksheets and regular summarized royalties;
    2. Full lifecycle management of trendy play master data: product SPU, SKU, category, series, model, style, material, etc.;
    3. Full coverage of global omni-channel sales: DMS connection or B2B mall development, offline store management with POS connection, vending robot replenishment and inventory connection, cross-border e-commerce OMS connection, connection with regional third-party warehouses;
    4. Global sales price system management and control;
    5. Supply chain planning and execution: personalized replenishment models for different sales channels, back-to-back procurement for DMS, graded replenishment models and regional replenishment warehouses for offline stores and vending robots, e-commerce replenishment models and collaboration with various e-commerce warehouses (FBA and third-party warehouses);
    6. Transparent management and efficient collaboration of global inventory, tracking of hot sales regions and global inventory allocation;


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