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Empowering CASETiFY to deepen NetSuite adoption in China and achieve end-to-end omnichannel business-finance integration

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  • Art Toy

  • Phone Case

  • Luggage & Bags

  • Accessories

CASTiFY

  • Trend Reinvention

  • Personalized and custom phone cases, etc.

  • Customer Profile

    Headquartered in Los Angeles and Hong Kong, CASETiFY’s story began in 2011. The brand’s founder and CEO, Wes Ng, noticed that most iPhone cases on the market at the time were monotonous in design—lacking Apple’s refined, modern aesthetic and offering little room for personal expression. As an innovation-driven designer, he saw this as both a challenge and an opportunity. He set out to create a phone case that combined drop protection with fashion-forward design, transforming bulky protective cases into everyday style statements that reflect individual taste. With its distinctive design philosophy of “individuality” and “trend reinvention,” CASETiFY quickly gained popularity among young consumers worldwide.

  • Informatisation Challenges

    1. Headquarters (Hong Kong) and overseas entities (e.g., the U.S. company) have been using NetSuite for years, but the depth of NetSuite usage remains relatively limited;

    2. Mainland China is aggressively expanding omnichannel sales: multiple e-commerce platforms (JuShuiTan not yet integrated), the official WeChat Mini Program store (already integrated), offline retail stores (self-developed POS already integrated), etc., requiring NetSuite to connect key subsystems across channels to enable timely business-finance collaboration and end-to-end business-finance integration;

    3. Supply chain requirements: restructuring the domestic supply chain system to move away from the previously passive model where Hong Kong headquarters procured on behalf of the mainland sales entity, enabling the mainland sales company to purchase directly from supply chain companies and automate intercompany transactions; there is a self-developed printing production process management system in China, which requires a complete end-to-end workflow from customized orders across platforms to factory work orders, rather than the reverse approach of integrating directly with the production system first and then backfilling orders in NetSuite later;

    4. Financial requirements: mainland China tax and finance localization requirements;


  • Solutions

    1. Leveraging Hitpoint’s deep solution capabilities in brand omnichannel operations, we redesigned the end-to-end omnichannel operating blueprint for CASETiFY’s Mainland China sub-group;

    2. Rebuilt the supply chain framework and processes for the Mainland China sub-group: automated intercompany related-party transactions;

    3. Phase 2 will integrate with the JuShuiTan OMS to automate the end-to-end process for e-commerce accounts receivable, reconciliation, and settlement/write-off;

    4. Delivered Hitpoint’s tax and finance localization to ensure mainland sub-group compliance and automate China statutory reporting;


  • Customer Benefits

    Deepened NetSuite adoption in the Mainland China market, re-establishing NetSuite as the core ERP; with NetSuite as the central hub seamlessly orchestrating collaboration across key subsystems, it enabled true end-to-end business-finance integration;