Helped a C laser company achieve the systematization and automation of its overseas sales network and after-sales service system across multiple countries.

1. Overseas subsidiaries have little to no systems in place: the domestic group uses EBS, but deploying EBS overseas is very costly and cannot meet the needs of rapid rollout and localized variations across regions. Overseas transactions rely entirely on domestic colleagues entering data into EBS based on emails, which is time-consuming and highly delayed; overseas staff can only query business and inventory information via email, resulting in very low efficiency;
2. Collaboration with the group’s EBS: requires synchronization of domestic master data and sales/after-sales list prices, as well as order collaboration;
3. End-to-end overseas B2B sales: collaboration with HubSpot CRM during pre-sales, and a complete in-transaction sales order management process including order approvals, customer credit management, collections, and settlement/write-off;
4. Integration with overseas B2B e-commerce;
5. Full overseas after-sales service management requirements: previously only HubSpot Tickets were used for logging, while all downstream processes were handled offline, making it impossible to manage SN and warranty records; after-sales spare parts management is also chaotic;
6. Overseas supply chain management requirements: closed-loop procurement and warehouse management framework;
7. Local tax and finance compliance requirements overseas;

1. Built an end-to-end overseas operating framework for Company C (laser manufacturer) using NetSuite OneWorld, covering Hong Kong (re-export trading), the U.S. entity (full-function trading company), the Germany entity (full-function trading company), Turkey (after-sales focused), and Korea (after-sales focused);
2. Established a two-tier architecture with the group’s EBS: synchronized product master data and pricing structures from EBS (sales pricing and after-sales service floor prices); synchronized overseas purchase orders and execution status with EBS; at month-end, synchronized PRC GAAP general-ledger journals from Book 2 back to the EBS overseas ledgers for group consolidation;
3. End-to-end overseas B2B sales:
① synchronized opportunities and orders with HubSpot CRM via a NetSuite plug-in;
② expanded a complete customer credit management framework based on NetSuite’s native credit management, including base credit limits, credit change logs, and pre-shipment credit checks;
③ cash application and settlement/write-off: a full process including custom bank statement import, bank-account deposits, sales-side cash application, and customer deposits applied to A/R;
4. Integration and collaboration with the overseas B2B e-commerce platform WooCommerce;
5. Built a complete overseas after-sales service framework:
① configured after-sales service cases to capture online service tickets and link them to prior sales orders and service assets;
② created custom customer service assets that are automatically generated from sales order fulfillments and linked to customer warranty information;
③ managed the equipment loan process;
④ managed various repair and replacement service work orders;
⑤ managed warranty and extended warranty programs;
⑥ after-sales quotations and after-sales service orders;
6. Overseas supply chain management: a complete procure-to-pay purchasing closed loop;
7. Overseas warehouse management: configured overseas warehousing structures (e.g., product warehouses, after-sales warehouses); enabled barcode-based inbound/outbound management via the NetSuite WMS module;
8. Local tax and finance compliance overseas: leveraging NetSuite’s built-in tax packages for Europe and the U.S., automatically adding required taxes and tax codes for each entity and generating locally required financial statements;

Hitpoint leveraged NetSuite to build for Company C (laser manufacturer) a complete overseas sales and after-sales service platform. By integrating with the headquarters system, it achieved multiple objectives including independent overseas operations and headquarters governance, laying a solid digital foundation for the rapid growth and standardized management of overseas business in the next phase.