【New Customer Express|52TOYS】 Oracle NetSuite Helps 52TOYS Lead the Future of Tide Play With Technology

On May 14th, 2025, the “52TOYS Oracle NetSuite Cloud ERP Project Kickoff Meeting” was successfully held by Beijing Talent Joy Cultural Development Co. Ltd. (52TOYS), Hitpoint Cloud and Oracle NetSuite. This meeting marked a key step in the digital transformation of 52TOYS and helped the company's new journey of globalization.

At the beginning of the meeting, Nina, Project Manager of 52TOYS and Director of Retail Operations, and Kris, Vice President of International Division, gave a detailed introduction of the project background and objectives, emphasizing the importance of Oracle NetSuite Cloud ERP project to 52TOYS business optimization and globalization layout.

Subsequently, Jack, Vice President of Hitpoint Cloud Capabilities and Development, and Collins, Project Manager, elaborated on the project overview and implementation plan in detail, including project construction goals, scope, organizational structure, and key milestones, which provided a clear roadmap for project advancement.

Phase I Project: Infrastructure Setup, Key Businesses First

●Overseas group architecture construction

●Dealer ordering website, dealer ordering portal

●Multi-channel sales, business and financial integration

Phase II Project: Full Process Integration and Automated Processing

Docking of key subsystems

Expansion of other subsidiaries

●Functionality deepening

Long-term Outlook

●Globalization management, analysis, and strategy

●Group ERP integration

●Global Supply Chain Program

He Yi, Consultant General Manager of Oracle Greater China, said in his speech that Oracle NetSuite, as the world's leading cloud ERP solution, will provide strong technical support for 52TOYS to help it achieve efficient integration and optimization of business processes.

Peter, President of Hitpoint Cloud, also expressed his confidence in the project, promising to ensure the smooth delivery of the project with his professional team and rich experience.

Chen Wei, Founder and CEO of 52TOYS, and Huang Jin, Co-Founder and President of 52TOYS, also spoke separately, expressing their great importance and expectation for the successful implementation of the project, emphasizing the key role of digital transformation for the future development of 52TOYS, and putting forward clear requirements for the collaboration of the teams of all parties.

In the interactive session, the participants discussed the details of the project in depth and clarified the responsibilities and collaboration mechanisms of each party. Finally, the representatives of the three parties cut the cake together to celebrate the official launch of the project.

The successful convening of this kick-off meeting has laid a solid foundation for the smooth promotion of 52TOYS Oracle NetSuite Cloud ERP project. In the future, 52TOYS, Oracle NetSuite and Hitpoint Cloud will work closely together to push the project forward as planned and help 52TOYS achieve high-quality development in the digital era.